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 eBook

Segmentation Dos and Don'ts

Make sure you’re asking the right questions from your data, and uncovering attributes about customers that you can respond to in real-time, in order to deliver the relevant website experiences needed to grow your business. This eBook reveals eight dos and don’ts of segmentation, as well as ways to leverage that knowledge to deliver more relevant customer experiences and improve your bottom line.

You will learn:

  • how focusing on just interesting data can lead to segments that you can't act on;
     
  • how high-volume segments don't always mean high-value customers;
     
  • why geographic, technographic and demographic attributes are still worth your attention;
     
  • who should be the segmentation rockstars at your company;
     
  • and more.

Get your FREE copy of Segmentation Dos and Don'ts now by filling out the form to the right.

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One of the most critical parts of leveraging big data effectively to personalize the online experience is surfacing and responding to your most important customer segments.