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 Customer Story

ModCloth: Fashioning a
Customer-First Digital Strategy

ModCloth's customer base is highly engaged, which means the bar for delivering a great online experience is equally high. The online retailer rises to the challenge by turning customer insights into innovative website features and relevant content that keeps its fan base coming back for more.

This customer story will tell you how ModCloth:

  • responds to customers' viewing and purchasing histories to connect them with the right products and messaging
  • supports its leading-edge social marketing efforts with cross-channel message consistency
  • pairs big data insights with powerful testing capabilities to keep the website fresh and relevant

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How ModCloth leverages data-driven personalization to cultivate a passionate customer community that in turn helps shape the online retailer's website.