Case Study

GNC.com: Great Health
and Great Service

GNC's mission of helping customers "Live Well" extends beyond the products it sells. Learn how GNC.com experienced a meaningful lift in key performance indicators by informing its shoppers that an independent provider awarded the website an "Excellent" rating for service performance.

 Also included:

• Results from a simple A/B test confirming the importance of highlighting positive service claims.
• Executive commentary on the importance of presenting to customers a consistent message of high-quality products and service.

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