Big Data Demystified for the Marketer
Online everywhere consumers demand smarter and more relevant experiences regardless of where they’re located or the devices they use. Start the year by exploring how to use historical Big Data and real-time online consumer interactions to drive revenue and brand loyalty.
Other topics discussed include:
Gain a competitive edge by understanding what Big Data means to you and explore ways to add incremental revenue by discovering profitable customer segments that you can act on immediately, deploying offers and creative that revive your customer strategy.
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Explore new ways to know your customers better
Senior Analyst, Forrester